Digital Marketing Manager (Remote)

Monica + Andy is looking for an experienced, creative and analytical Digital Marketing Manager to join our team. As the Digital Marketing Manager, you will be the owner of Monica + Andy’s overall strategy and execution of our marketing efforts across social and Google platforms. You will lead cross-functional teams of peers and external partners to achieve a high level of performance marketing.  

Job Responsibilities

  • Own the end to end customer experience from paid acquisition to website experience (mobile and desktop)

  • Manage day-to-day operation and optimization of growth marketing channels, including paid search and social 

  • Build and continuously optimize paid social campaigns to support Monica + Andy’s growing product line, managing the day-to-day campaign strategy and implementation

  • Manage the strategy and day-to-day operations for Google channels, including Paid Search and Shopping, with a focus on scaling revenue volume while hitting ROAS goals

  • Track and organize campaign details, KPIs, and media spend across platforms

  • Own monthly budgeting and goal setting across campaign categories, in line with business Revenue and ROAS goals

  • Rigorously test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spend

  • Work directly with the Head of Data Science & Analytics to report on marketing performance and drive actionable insights to be presented to and used cross-functionally

  • Manage the day-to-day reporting of all growth marketing efforts, highlighting successes, failures, trends, and opportunities; includes building functional dashboards to clearly communicate performance to cross-functional teams and leadership

  • Present data-backed learnings and recommendations to senior leadership in order to drive growth in paid channels

  • Collaborate with in-house creative and brand teams to improve efficiency, tailor content and copy, and scale across platforms

  • Identify and drive new game-changing performance marketing opportunities to further scale the business and improve efficiencies

  • Manage relationships with Facebook / Instagram / Google partners and continuously learn about the algorithm updates

Qualifications

The Digital Marketing Manager will be dedicated to the growth of Monica + Andy’s e-commerce business, primarily focused on the acquisition and retention of customers through paid search and social efforts. The ideal candidate has:

  • 3+ years of experience working for an e-commerce / digitally native brand
  • Expertise in acquisition and retention marketing, with deep knowledge of paid search and social platforms (e.g. Google, Facebook/Instagram)

  • Previous experience managing SEM and Google Shopping campaigns

  • Growth focus - goes hard after goals and doesn't settle

  • An analytical mindset – understands that testing every assumption is vital to success, but accurately measuring and interpreting the results is just as important

  • Strong communication skills – able to effectively communicate performance, learnings, and ideas to team members at every level of the organization

  • Leadership ability - can effectively own paid ad efforts, influencing key decisions through data-backed insights and engaging team members to execute upon strategies

  • Curiosity and willingness to try new things, work in a fast-paced environment, and never settle for the status quo

  • Self-starter mentality – ability to independently develop and execute upon performance marketing strategies with little guidance

More practical skills needed:

  • 3-5 years of digital / growth marketing experience 

  • Experience managing paid campaigns, preferably in a start-up e-commerce environment

  • Experience managing paid search and paid social programs end-to-end - from campaign execution, to landing page optimization, to reporting and performance analysis

  • In-platform execution experience setting up campaigns in Google ads manager

  • Highly analytical with an ability to pull insights from data and make recommendations accordingly

  • Experience with Google Analytics

  • Experience with A/B/MV tests tools/frameworks.

  • Advanced Excel skills

  • Advanced skills creating wireframes and functional/interaction specifications (knowledge of Adobe Creative Suite a plus)

  • Strong experience with HTML, CSS and Javascript is a plus

  • BA/BS or equivalent, preferably in a quantitative field

Monica + Andy is an equal opportunity employer and makes employment decisions on the basis of merit. Monica + Andy policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.